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Electronic Commerce Basics
- Defining Electronic Commerce
- The Changing World Wide Web
- Ecommerce Trends
- Online Population Demographics
- Online Shopping
- Emerging Mobile Ecommerce
- Internet Security
- The Impact on Your Business
- Summary
Finding Business Information and Services Online
- Learning on the Net
- Searching for Business Information
- Keeping Up-To-Date Online
- Managing Your Office Online
- Networking On and Offline
- Using Mobile Technology
- Finding New Markets and Customers
- Networked Supply Chain
- Competitive Intelligence
- Finding New Product Sources
- Financial Information
- Going International
- Summary
Exploring Ecommerce Websites
- Exploring Ecommerce Sites
- Online Mall: Yahoo Stores
- Virtual Storefront: Amazon
- Online Auction: Ebay
- Customer Support: Home Depot
Planning Your Website
- Do You Really Need a Website?
- Website Development Stages
- Find an Internet and Web Hosting Service
- Finding the Best Location
- Building a Website
- Creating Your Own Online Store
- Multi-media
- Blogging and Podcasting
- Databases: The Power Behind Ecommerce
- Summary
Promoting Your Website
- Develop an Internet Marketing Plan
- Tell Everyone About It
- Measure Progress with Log Analysis
- Deal with Business Email
- Consider Affiliate Programs
- Summary
Developing Your Internet Business Plan
- Introduction
- Technology Audit
- Check Out the Competition
- Set Goals
- Identify the Audience
- Build a Team
- Create a Budget
- Locate Resources
- Use a Website Planning Checklist
- Try a Website Promotion Checklist
- Send a Press Release
- Evaluate the Plan
- Appendices
