Access eCommerce Research Briefs
Brief 4
Benefits small businesses can gain from opening shop on the Internet
Hsieh & Lin (1998) discuss the benefits small businesses can gain from opening shop on the Internet. Some of the advantages listed were as follows:
• The Internet is one of the few places where small businesses can effectively compete with their bigger rivals in a cost-effective manner.
• The Internet provides small businesses with opportunities to customize the shopping experience and enhance their public relationships.
• Small businesses can specialize in niche markets that big companies have ignored.
Hsieh, C., & Lin B. (1998). Internet commerce for small businesses. Industrial Management & Date Systems, 3, 113-119
Research Briefs are provided by students in DHA 8170 Topics in Design, Housing and Apparel: Global E-commerce. Dr. Seung-Eun Lee, University of Minnesota
Access eCommerce Research Briefs
- Brief 1: How businesses are using the Internet
- Brief 2: Small business Internet commerce issues
- Brief 3: Four-stage e-commerce development model
- Brief 4: Benefits small businesses can gain from opening shop on the Internet
- Brief 5: The Internet as an information solution
- Brief 6: Determinants of the locus of global e-commerce
- Brief 7: Are there any economic incentives to engage in electronic commerce, or is it just a fad?
- Brief 8: Digital development in rural areas: potentials and pitfalls
- Brief 9: Digital divide and purchase intention: Why demographic psychology matters.
- Brief 10: Ethical issues in electronic commerce
- Brief 11: One brand, three ways to shop.
- Brief 12: The nature of and conditions for online trust
- Brief 13: E-shopping in a multiple channel environment
- Brief 14: The E-Marketing Mix: A Contribution of the E-Tailing Wars
- Brief 15: Consumers shop to acquire items, and they shop for fun.
- Brief 16: How companies use content and design features in their website.
- Brief 17: Conceptualizing consumer experiences in cyberspace.
- Brief 18: Cross-cultural and cognitive aspects of web site navigation
- Brief 19: Managerial issues for international Web-based electronic commerce
- Brief 20: Cultural context in multilingual website usability
- Brief 21: Using corporate websites for export marketing
- Brief 22: The measurement of web-customer satisfaction
- Brief 23: Developing and validating trust measures for e-commerce
- Brief 24: Designing effective cyber store user interface
